OpenFatigue™ – Open is the new closed(openfatigue.ai)
169 points by ajcp | 33 comments
A parody landing page for "OpenFatigue™," satirizing the overuse of "Open" in tech product names like OpenAI and Open WebUI.
#branding on Hacker News
13 stories tagged branding, newest first.
How Tabasco Became the World's Hot Sauce(weareravenous.com)
14 points by bookofjoe | 40 comments
An article on the independent food and culture site Ravenous about how Tabasco became the world's most widespread hot sauce.
Microsoft drops Copilot+ branding from its new laptops(tomshardware.com)
47 points by anthuswilliams | 21 comments
Tom's Hardware news article reporting that Microsoft's new Surface laptops meet Copilot+ hardware requirements but no longer carry the Copilot+ branding.
The Copilot+ PC brand is dead(windowscentral.com)
81 points by bj-rn | 42 comments
Windows Central news article reporting that Microsoft and PC makers are dropping the Copilot+ PC branding, with new Surface PCs no longer using the name.
How does IKEA come up with names for its products?(ikea.com)
436 points by NaOH | 308 comments
IKEA Sweden customer service FAQ explaining how the company names its products and the rules behind the naming system.
Why do AI company logos look like buttholes? (2025)(velvetshark.com)
337 points by miniBill | 111 comments
A VelvetShark blog post examining why many AI company logos share a similar circular, radial design resembling buttholes.
Sixty percent of US consumers say 'AI' in brand messaging is a turnoff(wpvip.com)
936 points by thm | 477 comments
WordPress VIP's "Future of the Web 2026" report, Chapter 1, on consumer attitudes toward AI in brand messaging and why human-feeling brands win.
How many products does Microsoft have named 'Copilot'?(teybannerman.com)
744 points by gpi | 352 comments
Blog post by Tey Bannerman mapping roughly 75 Microsoft products and features named 'Copilot' in an interactive visualization grouped by category.
The Brand Age(paulgraham.com)
460 points by bigwheels | 352 comments
Paul Graham essay "The Brand Age" (March 2026), opening with the 1970s Swiss watch industry quartz crisis to discuss the role of brands.
The Most Mario Colors(lmnt.me)
569 points by ingve | 71 comments
Blog post by Louie Mantia analyzing the colors used in the multicolor polygonal Super Mario logo style introduced with Super Mario World.
CSS gets a new logo and it uses the color `rebeccapurple`(michaelcharl.es)
773 points by thunderbong | 163 comments
Blog post about the new official CSS logo, which uses the CSS named color rebeccapurple.
The brand new Thunderbird logo(blog.thunderbird.net)
525 points by TangerineDream | 219 comments
Thunderbird blog post from May 2023 introducing the email client's redesigned logo.
The age of average(alexmurrell.co.uk)
877 points by kloch | 430 comments
Essay by Alex Murrell arguing that design, art, architecture, and culture are converging on homogeneous averages, starting with Komar and Melamid's survey-based painting.